BotDeck Promotional Toolkit

Grab & Deploy. Ready-Made Marketing Assets.

Ad copy, social posts, emails, images, and more — organized by campaign type. Copy any asset in one click and deploy it instantly.

6,930assets

23categories

One-click copy

New Here? Start With This

A quick guide to using this toolkit effectively.

Pick a Campaign

Choose a playbook below based on your goal — acquiring new users, upgrading free users, or upselling to White Label.

Follow the Steps

Each playbook has ordered steps. Start with the strategy guide, then move to ads, emails, and social.

Copy & Deploy

Click the Copy button on any asset to copy it to your clipboard. Paste it into your ad platform, email tool, or social scheduler.

Download Images

Browse the image galleries for social media graphics and banner ads. Hover and click Download to save them.

Campaign Playbooks

Follow these step-by-step guides to run complete campaigns.

View All Playbooks

New User Acquisition

5 steps

Drive new signups to BotDeck from cold audiences across paid and organic channels.

Free → Standard Upgrade

4 steps

Convert free BotDeck users to paid Standard plans ($19.95/mo) using targeted retargeting.

Read the Strategy Guide

Launch FB/IG Retargeting Ads

Send Upgrade Emails

+1 more steps

View Playbook

Standard → White Label Upgrade

4 steps

Upsell Standard subscribers to White Label ($195.95/mo) — your own branded AI platform.

Read the Strategy Guide

Launch FB/IG Retargeting Ads

Image Galleries

Download ready-made social media graphics and banner ads.

Social Media Images

Images

Ready-to-post promotional images for Instagram, Facebook, LinkedIn, Twitter/X, Pinterest, and more.

1100downloadable images

Banner Ad Images

Images

Display ad banners in all standard IAB sizes — leaderboard, rectangle, skyscraper, billboard, mobile.

100downloadable images

Upgrade Campaign Assets

Retargeting ads, emails, and SMS for converting Free→Standard and Standard→White Label users.

Upgrade SMS

SMS messages for upgrade campaigns — Free→Standard and Standard→White Label.

Short, punchy messages. Send 1-2x per week max. Always include a direct link to pricing page.

875assets

Upgrade Emails

Email campaigns to walk users up the pricing ladder — Free→Standard and Standard→White Label.

Send to existing free users (Free→Standard) or Standard subscribers (Standard→White Label). Segment your list by plan.

830assets

FB/IG Upgrade Ads

Facebook & Instagram retargeting ads specifically for upgrading Free→Standard and Standard→White Label users.

Create custom audiences of free users and Standard subscribers. Use these ads to retarget them with upgrade messaging.

200assets

Paid Ad Copy

Ready-to-deploy ad copy for every major advertising platform.

Google Ads

Headlines, descriptions, and responsive search ad combos for Google Ads campaigns.

Use for search campaigns targeting people looking for AI chatbot builders, no-code bot platforms, or AI tools.

499assets

Facebook & Instagram Ads

Primary text, headlines, and descriptions for Facebook and Instagram ad campaigns.

Use for cold audience campaigns. Target AI enthusiasts, entrepreneurs, SaaS founders, and content creators.

390assets

Twitter/X Ads

Promoted tweet copy with hooks, CTAs, and hashtags for Twitter/X campaigns.

Great for tech-savvy audiences. Use for awareness campaigns and engagement-focused promotions.

330assets

Native & Display Ads

Programmatic display ad copy in all standard IAB sizes and native ad formats.

Use for retargeting website visitors and broad awareness campaigns across the web.

280assets

LinkedIn Ads

Sponsored content posts targeting business professionals and decision-makers.

Best for B2B targeting — agencies, consultants, SaaS founders, and enterprise buyers.

210assets

TikTok Ads

Short-form video ad scripts with hooks, body copy, and CTAs for TikTok.

Use for younger demographics and viral-style campaigns. Pair with video creative.

168assets

Pinterest Ads

Pin descriptions and titles optimized for Pinterest advertising.

Target creators, coaches, and small business owners searching for productivity and AI tools.

165assets

YouTube Ads

Pre-roll, bumper, and discovery ad scripts for YouTube advertising.

Best for demo-style campaigns. Pre-roll for awareness, discovery for intent-based targeting.

155assets

Microsoft/Bing Ads

Text ads optimized for Microsoft Advertising / Bing search campaigns.

Lower CPCs than Google. Same search intent targeting. Good for supplementary reach.

129assets

Quora Ads

Question-based ad copy with answer-style body text for Quora campaigns.

Target questions about chatbots, AI tools, no-code platforms, and bot building.

60assets

Content & Organic

Social posts, emails, blog articles, video scripts, and more.

Social Media Posts

Organic posts for Twitter/X, LinkedIn, Facebook, Instagram, TikTok, Reddit, and Threads.

Post 3-5x per week across platforms. Mix angles — features, benefits, use cases, urgency.

794assets

Email Marketing

Cold outreach, nurture sequences, announcements, and newsletter templates.

Use for cold outreach to prospects and newsletter content. Pair with landing pages.

315assets

SMS & Push Notifications

Short-form SMS messages and push notification copy for mobile engagement.

Use for re-engagement campaigns and time-sensitive promotions.

123assets

Video Scripts

Short-form video scripts for Reels, Shorts, and TikTok with visual direction.

Pair with video production. Each script includes hook, body, and CTA with visual direction notes.

60assets

Blog Articles

SEO articles, listicles, how-to guides, and long-form content pieces.

Publish on the BotDeck blog or guest post on other sites. Good for SEO and organic traffic.

55assets

Landing Page Copy

Complete landing page copy sets with headlines, benefits, and CTAs.

Use for campaign-specific landing pages. Match the landing page angle to the ad angle.

50assets

Press Releases

Press release templates for platform launches and feature announcements.

Distribute via PR Newswire, Business Wire, or direct media outreach.

40assets

Campaign Strategy Guides

Step-by-step campaign playbooks with audience setup, budget recommendations, and KPIs.

Read these FIRST before launching any campaign. They explain the strategy behind each campaign type.

2assets

Ready to Promote BotDeck?

Browse the toolkit, grab what you need, and start driving traffic. Every asset is free to use for BotDeck promotion.

Visit BotDeck.ai